Vault Laboratories, Inc.
Translating a Product Launch Into an Investor-Ready, Culture-Driven Strategy
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The Challenge
Vault was preparing to launch a bold new product: a blockchain-powered music platform that would flip the traditional music industry model on its head. With their “Fantasy Record Label” concept, Vault aimed to create a space where fans could financially support and emotionally invest in the independent artists they love—without industry gatekeepers.
But with a complex product built on emerging technology, Vault faced a dual challenge: inspire confidence from investors and spark emotional buy-in from music fans and artists. They needed a white paper that could function on multiple levels: part technical explainer, part cultural manifesto, and part strategic positioning document.
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Our Approach
We partnered closely with Vault’s leadership and marketing team to develop a white paper that grounded the product’s innovation in a compelling, culturally fluent narrative. Our work included:
- Translating a technical blockchain product into language that resonated with artists, fans, and funders
- Framing Vault’s platform as a solution to the extractive dynamics of the traditional music industry
- Positioning the Fantasy Record Label as both a product innovation and a broader movement for artist empowerment
- Structuring the white paper to flow across audiences—beginning with the cultural problem, building through product vision, and closing with a roadmap for adoption and growth
The Results
The white paper became a cornerstone of Vault’s product rollout. It was used to brief investors, onboard new team members, and articulate the company’s broader vision across platforms. Following its release, Vault experienced a 718% increase in social engagement, driven by enthusiastic responses to the ideas presented in the paper. It also helped Vault secure early traction with artists and fan communities who were drawn to the company’s message of decentralization, transparency, and shared value.